This information is provided for advertisers who submit their work to WOSSA for publication in the WOSSA Pipeline.
Image Quality:
What image quality should I use?
All Images should be of no less quality than 300 PPI (pixels per inch). Images of less quality may look dithered when your advertisement goes to print.
Printed items require a higher resolution than items viewed on screen. 300 PPI is the required resolution for printed items. Computers are only able to display 72 PPI on screen, so a 72 PPI image may look okay when viewed at 100% on your monitor but will print fuzzy. When zoomed in at 200% or higher, a picture that is displayed with 300 PPI will look sharper than a picture displayed with 72 PPI.
We will print whatever you approve for printing, but we do not recommend printing any image below 300 dpi. Generally, images as low as 225 dpi will print reasonably well, but we cannot guarantee you will be satisfied with the results. Your image will appear fuzzy when the resolution gets below 200 dpi. To get a reasonable idea of what the resolution will look like on screen, zoom your image to 400%.
Please note that increasing the resolution in your imaging program (e.g. changing the resolution from 72 ppi to 300 ppi) does not add more total pixels to the image. You can only increase the resolution if you keep the total pixel dimensions the same.
In other words, an image that is 17.7 inches by 25.62 inches at 72 ppi can be safely converted to 4.25 x 6.25 at 300 ppi because you have 1275 pixels by 1875 pixels in way. On the other hand, an image that is 4.25 x 6.25 at 72 ppi can only be scaled to 1.06 inches x 1.5 inches at 300 ppi.
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Image Color:
What image color should I use?
Your images should be converted to CMYK.
CMYK is a subtractive color model used in color printing. It is based on mixing pigments of the following colors in order to make other colors:
C = cyan
M = magenta
Y = yellow
K = key (black)
Submitting your files in CMYK color mode will give you the best results. If you submit your files in RGB or any other color standard, they will be changed to CMYK during preflight. Because only half of the colors in the RGB standard can be exactly matched in CMYK, conversion will cause the colors to shift.
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Image Format:
Which file formats give the best printed results?
We recommend Adobe PDF documents exported with settings at "Print Quality" and no compression for images for best results. This format combines the best color management and font management and produces the least possibility of error.
We also recommend EPS files with embedded fonts. EPS produces excellent results for documents that combine raster (images) with vector (text).
For an image file without text, a .tiff is an excellent format. When sending tiff files, be sure to either convert to CMYK or embed a color profile.
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Document Size:
What size of document should I send?
All of our advertising space is for the following sizes:
- 1/4 page ad - 4.25" wide X 5.5" Tall
- 1/2 page ad (Tall Option) - 4.25" wide X 11" Tall 8.5" wide X
- 1/2 page ad (Wide Option) - 8.5" wide X 5.5" Tall
- Full page ad - 8.5" wide X 11" Tall
All ads should include a .125" (1/8") bleed. See the Bleed Section for Details.
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Bleed:
What is Bleed?
Bleed is the term for printing that goes right to the edge of the paper. When we can we take your ad to the edge of the magazine. If you have images or backgrounds that you want to bleed off the edge of the paper, then you must design your ad larger than the final cut size. Bleeds are created by cutting through the enlarged image or background. To create a bleed, make your document .125" larger on all four sides. For example, artwork for a 4.25" x 5.5" ad should extend to 4.375" x 5.625".
On your proof and template, the bleed line is .125" (1/8") outside the cut line. Any ink coverage that extends to the edge of the paper should extend to the bleed line. If your ad extends to the blue cut line but not the bleed, you may have unwanted white borders after trimming.
We prefer you to provide your proof ad with the included bleed information. If it is not needed we can make the necessary adjustments.
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